Design concepts created for a MARS Snackfoods seasonal, Halloween candy aisle to be tested in Kroger stores. Multiple solutions were created and considered before choosing the final design direction. Graphics were created to generate more consumer traffic into Kroger seasonal aisles, in order to compete in the market. Final designs were manufactured, installed, and tested in multiple locations, with the ability to be rolled out nationwide. Work was done for Chute Gerdeman.